> > > VR-Frame is a patented presentation system, based on a picture frame design by Hamburg-based photographer Stefan Malzkorn. The system was presented first at the EUROSHOP 2017 in Düsseldorf.
> > > Our System will be hosted by sign & store solutions GmbH, being on display at FESPA 2018 in Berlin from Tuesday, May 15th to Friday, May 18th.
FESPA is the world´s largest international wide format event.
Malzkorn designed the free hanging frame in 2013 for an exhibition of his work. The system proofed to be the right solution, helping "Malzkorn´s Rock'n'Roll" to be on show until today.
In 2014 the Levantehaus Hamburg hosted "Malzkorn´s Rock'n'Roll" in October and November, allowing Malzkorn to use the full capacity of the mall for his installation. His VR-Frame was the right means to create a convincing impression.
The VR-Frame creates additional presentation space in rooms: steel wire allows a safe hanging from nearly any ceiling. The VR-Frame-design allows the back to back presentation of prints of identical size or the presentation of flat objects such as clothing.
> > > Apart from the light appearance the VR-Frame comes with a certain weight. This is our intention: it allowes the VR-Frame to hang steady form its supporting wires.
While developing the VR-Frame-system we kept our eyes on safety and simplicity. Standardization allowes us to sell the VR-Frame as a construction-kit. Self-assembly is easily done with a single hexagon key.
Apart from the version with two identical sheets of glas we offer the VR-Frame with backsides of coloured glass, allowing you to adapt the system the colours in rooms an on walls. The VR-Frame-backsides are available separately in our online store.
VR-Frames are sold with either a horizontal or a vertical version of girders. The girders are available separately in our online store. You would like to switch from horizontal to vertical or from vertical to horizontal? Only swap the girders.
It is just as easy to change the depth of the frames and to build free hanging showcases. The depth of our standard version is 50mm. We develop spacers that allow a depth of 150 and 250 mm and are available as accessories. These elements can also be ordered as an alternative to the standard elements with the frame. For the showcases, slender floors made of single-pane safety glass will be available .
And if you are looking for an individual solution for your VR-Frames: We offer affordable by-the-squaremeter customizing within the size or weight-limits of our biggest frames. And even if your requirements exceed these limits: Challenge us.
Or call us. We will find a fitting solution for your spaces.
Images missing? Walls to fill? Get back to our printshop for images that will catch eyes. If you do have your own fine-printing-needs: We will proudly meet them.
> > > The VR-Frame creates additional presentation space in rooms: steel wire allows a safe hanging from nearly any ceiling. The VR-Frame-design allows the back to back presentation of prints of identical size or the presentation of flat objects such as clothing.
Apart from its light appearance the VR-Frame comes with a certain weight. This is our intention: it allowes the VR-Frame to hang steady form its supporting wires.
While developing the VR-Frame-system we kept our eyes on safety and simplicity. Standardization allowes us to sell the VR-Frame as a construction-kit.
> > > You have the space, but you are missing the pictures. In our picture gallery you will find suggestions from the portfolio of Hamburg photographer Stefan Malzkorn.
Stefan Malzkorn has accompanied the exciting music scene of his hometown for 20 years and is also an enthusiastic reportage photographer. From both fields of his work you can find here gripping and atmospherically dense images. We offer these pictures ready laminated for your VR frame, but also as a print or as an aluminum-dibond laminated version behind acrylic glass.
> > > The VR frame is easy to modify with our accessories.
Each component is available separately.
Here you will find clear glass panes and rear walls made of stained glass, clamps, spacers and wire ropes.
For each frame, two different carriers are available, correspondingly for a cross-format or high-format alignment of the VR frame. Want to change from horizontal to vertical? Replace only the carrier elements.
It is just as easy to change the depth of the frames and to turn the VR-Frame into a free hanging showcase with more depth. We are currently developing separately available spacers that allow a frame depth of 50, 150 and 250mm (2,0 / 5,9 / 9,8’’).
Also in development are spacer elements, which make a direct wall mounting of the VR frame possible.
For the showcases, shelf-floors made of single-pane safety glass will be available separately.
If you are in the need for a more individuel solution, the spacers and shelves can be ordered at an individual depth through our service.
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